Here's the new cover:
tags:
Katrina
Hurricane
Volunteering
Monday, October 30, 2006
Kickin' it on Amazon...
HEALING KATRINA has been re-released with a new sub-title. It's now available on Amazon.com.
Here's the new cover:
tags:
Katrina
Hurricane
Volunteering
Here's the new cover:
tags:
Katrina
Hurricane
Volunteering
Monday, October 23, 2006
Ebay goes MySpace ...
On-line powerhouse Ebay recently launched its own version of MySpace, calling it "My World".
With the ease of duplicating digital processes, few processes stay proprietary very long these days. Will Ebay dillute its brand too far by offering things people don't want? Or will Ebay become even stronger?
No one knows.
This is important, so I'll say it again: No one knows.
In my book, LEADING PEOPLE THE BLACK BELT WAY, I talk about leading through the power of mistakes and limitations. In order to succeed as a leader, you need to be willing to make mistakes. Ebay's MY WORLD might be a global success or a phenomenal flop, but the leaders of Ebay should be commended for being willing to take risks.
BOTTOM LINE:Powerful leaders take risks.
tags:
Ebay
My World
MySpace
With the ease of duplicating digital processes, few processes stay proprietary very long these days. Will Ebay dillute its brand too far by offering things people don't want? Or will Ebay become even stronger?
No one knows.
This is important, so I'll say it again: No one knows.
In my book, LEADING PEOPLE THE BLACK BELT WAY, I talk about leading through the power of mistakes and limitations. In order to succeed as a leader, you need to be willing to make mistakes. Ebay's MY WORLD might be a global success or a phenomenal flop, but the leaders of Ebay should be commended for being willing to take risks.
BOTTOM LINE:Powerful leaders take risks.
tags:
Ebay
My World
MySpace
Saturday, October 14, 2006
Want Marketing? Send Children Towards the Gun...
According to Yahoo News,A security firm that trains schools has announced that they are training children to ATTACK any person carrying a gun that enters a school.
According to the article, the spokesperson for the company stated:
"Getting under desks and praying for rescue from professionals is not a recipe for success," said Robin Browne, a major in the British Army reserve and an instructor for Response Options, the company providing the training to the Burleson schools.
That kind of fight-back advice is all but unheard of among schools, and some fear it will get children killed.
But school officials in Burleson said they are drawing on the lessons learned from a string of disasters such as Columbine in 1999 and the Amish schoolhouse attack in Pennsylvania last week.
My professional opinion:
As a marketing strategy, Response Options is brilliant. They are getting media coverage like nobody's business, above and beyond what other security firms are getting.
As a strategy to keep our children safe? Response Options completely misses the boat. They are completely ignoring developmental psychology, crisis intervention research and trauma responses.
My prediction: In the event of a school shooting, schools that train their children to follow Response Options's "attack-the-shooter" strategy will wind up with a higher number of dead kids on their hands.
BOTTOM LINE: Strong Leaders Pay Attention to Psychological Research
tags:
School Shooting
guns-in-schools
school violence
According to the article, the spokesperson for the company stated:
"Getting under desks and praying for rescue from professionals is not a recipe for success," said Robin Browne, a major in the British Army reserve and an instructor for Response Options, the company providing the training to the Burleson schools.
That kind of fight-back advice is all but unheard of among schools, and some fear it will get children killed.
But school officials in Burleson said they are drawing on the lessons learned from a string of disasters such as Columbine in 1999 and the Amish schoolhouse attack in Pennsylvania last week.
My professional opinion:
As a marketing strategy, Response Options is brilliant. They are getting media coverage like nobody's business, above and beyond what other security firms are getting.
As a strategy to keep our children safe? Response Options completely misses the boat. They are completely ignoring developmental psychology, crisis intervention research and trauma responses.
My prediction: In the event of a school shooting, schools that train their children to follow Response Options's "attack-the-shooter" strategy will wind up with a higher number of dead kids on their hands.
BOTTOM LINE: Strong Leaders Pay Attention to Psychological Research
tags:
School Shooting
guns-in-schools
school violence
Who's Cleaning Up This Mess?
According to the API News Service, wild animals are becoming quite a problem in New Orleans (and, most likely, other areas of the South impacted by the 2005 Hurricane Season. The animals have been moving in after the storms (or were blown in), including, the article notes:
In suburban Kenner, Cherry Robinson found snakes in her yard, while a man in another part of town found deadly brown widow spiders, a cousin of the black widow.
"You used to have to go deep in the woods to find brown widows," said Jayme Necaise, an entomologist with the Audubon Nature Institute Insectarium, a museum scheduled to open next year. "Now we're finding them all over the place. Along with swarms of flies, roaches and mosquitoes."
The degree of trash and abandoned buildings this article refers to would seem to indicate that there is more clean-up to do than we have been led to believe.
Who's leading the clean up?
BOTTOM LINE: Strong Leaders Always Clean Up Their Messes
tags:
New Orleans
Hurricanes
2005
In suburban Kenner, Cherry Robinson found snakes in her yard, while a man in another part of town found deadly brown widow spiders, a cousin of the black widow.
"You used to have to go deep in the woods to find brown widows," said Jayme Necaise, an entomologist with the Audubon Nature Institute Insectarium, a museum scheduled to open next year. "Now we're finding them all over the place. Along with swarms of flies, roaches and mosquitoes."
The degree of trash and abandoned buildings this article refers to would seem to indicate that there is more clean-up to do than we have been led to believe.
Who's leading the clean up?
BOTTOM LINE: Strong Leaders Always Clean Up Their Messes
tags:
New Orleans
Hurricanes
2005
Only the Name Changes....
After some discussion with the American Red Cross, I have agreed to change the name of my book. They also requested that I remove any links to their site that I have on my sites. Wanting to respect the ARC, I have done so.
Stay tuned for a new cover/title for the book.
BOTTOM LINE:Organizational Respect Goes a Long Way.
tags:
American Red Cross
red cross
Healing Katrina
Stay tuned for a new cover/title for the book.
BOTTOM LINE:Organizational Respect Goes a Long Way.
tags:
American Red Cross
red cross
Healing Katrina
Wednesday, September 13, 2006
Red Cross contact....
Interesting ...
Last week, I sent out press releases announcing HEALING KATRINA as well as emails. I sent an email directly to the marketing branch of the American Red Cross (ARC).
This week, I received a call from the ARC marketing department. The person graciously informed me that there were forms to be signed in order to enter into a formal cause-related marketing relationship with the ARC.
Whew! Imagine how many websites linked to the ARC after 9/11 as well as after Hurricane Katrina! Even though time-consuming, creating these formal relationships is probably a wise thing to do so that people don't take advantage of the situation. The ARC certainly has its work cut out for it, though.
I'll be curious to see how this develops.
BOTTOM LINE: Great Leaders make sure the "t's" are crossed and the "i's" are dotted.
tags:
Red Cross
Healing Katrina
Cause-related Marketing
Last week, I sent out press releases announcing HEALING KATRINA as well as emails. I sent an email directly to the marketing branch of the American Red Cross (ARC).
This week, I received a call from the ARC marketing department. The person graciously informed me that there were forms to be signed in order to enter into a formal cause-related marketing relationship with the ARC.
Whew! Imagine how many websites linked to the ARC after 9/11 as well as after Hurricane Katrina! Even though time-consuming, creating these formal relationships is probably a wise thing to do so that people don't take advantage of the situation. The ARC certainly has its work cut out for it, though.
I'll be curious to see how this develops.
BOTTOM LINE: Great Leaders make sure the "t's" are crossed and the "i's" are dotted.
tags:
Red Cross
Healing Katrina
Cause-related Marketing
Monday, September 04, 2006
Healing Katrina: Free Download!
If you've ever wondered what it would be like to volunteer for the Red Cross after a major disaster like Hurricane Katrina, now is your chance to find out!
In honor of the one-year anniversary of Hurricane Katrina you can -- for a limited time -- download a FREE e-book version of my new book:
Healing Katrina:
The Red Cross, Southern Mississippi, & Me
Healing Katrina describes the two weeks that I spent in southern Mississippi supporting both the disaster relief workers as well as those who lived through Hurricanes Katrina and Rita.
Download your free e-book today. The catch? In exchange for the free e-book, I'm simply asking that you consider making a small donation to the Red Cross.
To download your free e-book, visit:
http://www.asogomi.com
thanks!
Tim
BOTTOM LINE: Great Leaders Take Risks to Help Others
tags:
Hurricane Katrina
Red Cross
Mississippi
In honor of the one-year anniversary of Hurricane Katrina you can -- for a limited time -- download a FREE e-book version of my new book:
Healing Katrina:
The Red Cross, Southern Mississippi, & Me
Healing Katrina describes the two weeks that I spent in southern Mississippi supporting both the disaster relief workers as well as those who lived through Hurricanes Katrina and Rita.
Download your free e-book today. The catch? In exchange for the free e-book, I'm simply asking that you consider making a small donation to the Red Cross.
To download your free e-book, visit:
http://www.asogomi.com
thanks!
Tim
BOTTOM LINE: Great Leaders Take Risks to Help Others
tags:
Hurricane Katrina
Red Cross
Mississippi
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