Red Cross contact....

Interesting ...

Last week, I sent out press releases announcing HEALING KATRINA as well as emails. I sent an email directly to the marketing branch of the American Red Cross (ARC).

This week, I received a call from the ARC marketing department. The person graciously informed me that there were forms to be signed in order to enter into a formal cause-related marketing relationship with the ARC.

Whew! Imagine how many websites linked to the ARC after 9/11 as well as after Hurricane Katrina! Even though time-consuming, creating these formal relationships is probably a wise thing to do so that people don't take advantage of the situation. The ARC certainly has its work cut out for it, though.

I'll be curious to see how this develops.


BOTTOM LINE: Great Leaders make sure the "t's" are crossed and the "i's" are dotted.

tags:
Red Cross
Healing Katrina
Cause-related Marketing

Healing Katrina: Free Download!

If you've ever wondered what it would be like to volunteer for the Red Cross after a major disaster like Hurricane Katrina, now is your chance to find out!

In honor of the one-year anniversary of Hurricane Katrina you can -- for a limited time -- download a FREE e-book version of my new book:


Healing Katrina:
The Red Cross, Southern Mississippi, & Me




Healing Katrina describes the two weeks that I spent in southern Mississippi supporting both the disaster relief workers as well as those who lived through Hurricanes Katrina and Rita.

Download your free e-book today. The catch? In exchange for the free e-book, I'm simply asking that you consider making a small donation to the Red Cross.

To download your free e-book, visit:

http://www.asogomi.com


thanks!

Tim

BOTTOM LINE: Great Leaders Take Risks to Help Others

tags:
Hurricane Katrina
Red Cross
Mississippi

The Loss of an Environmental Leader ...

Crickey!

Steve Irwin, Australia's acclaimed "Crocodile Hunter" is dead at age 44.

Killed in a freak accident with a stingray, Irwin's death was announced in the media today.

While is would be easy to dismiss Irwin as a wacky fame-seeker, such a dismissal would be far from accurate. In reality, Irwin had many of the qualities of a strong leader:

1. He was passionate about what he did.
2. He was well educated, training groups of people from children to military special forces.
3. He used the media wisely, for purposes that helped the planet.

While you or I may soon be forgotten, there is an entire future generation of leaders who were exposed to Irwin's infectious excitement and passion for learning.

Our prayers go out to Steve's wife Terri and his young children Bindi Sue and Bob.

Steve Irwin -- a great environmental leader who will be sorely missed.




BOTTOM LINE: Great leadders are passionate about their work

tags:
Steve Irwin
crocodile hunter
crickey!

Do You Know What a "Blook" Is?!?

A blook is a book that is based on a cyberspace entity-- a blog or a website or a webcomic. Blooks didn't even exist a few years ago, and now an independent web publisher, Lulu, has even instituted "The Blooker Award" for such creations. In a short while, blooks should present a formidable challenge to the established publishers.

Why should leaders care?

The world is changing at the speed of light and new ideas, events and processes are being created rapidly as development cycles shrink.

As a leader you know where you competition is coming from? It may not be where you think it is.



BOTTOM LINE:

tags:
Lulu
blook
leadership