A Brilliant Election Year Marketing Strategy

7-11 has nailed a fantastic election marketing strategy, one that they've been running for years now.

Check it out.

It's brilliant because it ...

* gives people a choice
* has a tie in with USA Today newspaper
* sells more products
* is repeatable every four years.

... and SO much more!

Hats off to 7-11 for a brilliant marketing strategy.

Leadership and Emotional Intelligence

If anyone doubts the importance of Emotional Intelligence for leaders, one only has to look at the emotional responses to the economic crisis of the past week.

Do emotions impact the bottom line?

Without a doubt.