Following the Code

The Da Vinci Code is launching to enormous fanfare. So here's three things leaders can learn from the ruckus around the 'Code':

1. Fact Vs. Fiction - For better or worse, there are people in the world who have trouble distinquishing a fictional novel from historical (or religious) reality. Psychologists refer to this as a developmental issue. Many of these folks are your employees. Practice patience with these folks.

2. A tipping point is important - Build your brand past the tipping point, and the rest takes care of itself.

3. Any Publicity is Good Publicity - Turmoil? Unrest? Protests? Bring it on. The media loves it, and people eat it up.


BOTTOM LINE:Follow the code to better leadership.

tags:
Da Vinci Code
Development